Blogging for Business

I know, I know, i'm being graded on these postings. And we are supposed to comment on the importance of this corporate blogging phenomenon. However, this article upset me on so many levels, I just had to say it.
SO WHAT?
There are a million and one blogs out there. Behind many of these blogs are individuals or small groups of people who are passionate about what they are doing, and who are using the blog to connect to other people who are passionate about the same stuff.
well, maybe connect is too big a word. I mean, sure, sometime they try to connect. but sometimes it's just a way to say what you have to say uninterrupted.
ain't that the corporate big-boss' dream? you're big. and you're powerful. and those pesky media types insist on editing you, as if not realizing the demi god status you have achieved.
i'm just being unfair here. there are many great and deep thinkers who have made it to the top of the corporate world, and we should all be so lucky to get a chance to read an unedited version of their writings (without having to buy a book). but still, there are many great and deep thinkers out there and many of them have blogs.
popularity wise, the fact that these blogs might prove popular does not neccessarily indicate their quality. i can think of several kinds of stuff to put on my blog that would make it popular, as well as extremely googleable.
another faulty reasoning is in the Jeff Pulver story. He advocated a point of view. The FCC decided not to regulate something. hence - he affected change. that is so less than scientific proof. it's a logical fallacy. and the booster to this piece is the fact that he managed to recruit a 100 people to test an application in 24 hours through his blog? what does it have to do with it?
what does it say about the corporate world? I don't know. I have to admit it's interesting to hear the thoughts of some of those people. but the stuff about rank and file employees being free to write whatever they want on company blogs, as long as it's not confidential? c'mon, give me a break. maybe it says something about the reporter who quoted that? or was she counting on the intelligence of the reader to make us smile?
i mean, i might find myself reading some of these guys blogs, especially if i was looking into their companies, either for research or for job hunting (if it's for any other reason, who has the time...), but whenever i turn on my laptop, i would be sure to check out this management guru's site first.